Gutes Design ist innovativ. (good design is innovative)
Gutes Design macht ein Produkt brauchbar. (good design makes a product useful)
Gutes Design ist ästhetisches Design. (good design is aesthetic)
Gutes Design macht ein Produkt verständlich. (good design makes a product understandable)
Gutes Design ist ehrlich. (good design is honest)
Gutes Design ist unaufdringlich. (good design is unobtrusive)
Gutes Design ist langlebig. (gesign is long-lasting)
Gutes Design ist konsequent bis ins letzte Detail. (good design is consistent in every detail)
Gutes Design ist umweltfreundlich. (good design is environmentally friendly)
Gutes Design ist sowenig Design wie möglich. (good design is as little design as possible)

ten principles to “good design” of great german industrial designer, dieter rams.
many of dieter rams’ designs have found a permanent home at several museums around the world including moma in new york. for nearly 30 years deiter rams served as head of design for braun a.g. until his retirement in 1998. he continues to be a legend in design circles, he currently has a major retrospective of his work at design museum in london until march 2010.

every object, intentional or not, speaks to who put it there.

objectified is a feature-length documentary about our complex relationship with manufactured objects and the people who design them. it is about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. the film documents the creative processes of some of the world’s most influential product designers including chris bangle, erwan & ronan bouroullec, anthony dunne, dan formosa, fiona raby, karim rashid, amber shonts, marc newson, jonathan ive, naoto fukasawa, and dieter rams.

fascinating documentary by gary hustwit whom is known for a famous film, titled helvetica. this time he makes us look around and see how design impacts our lives as every day we are surrounded by design which most people take for granted. in fact, there is a story embed in every object.

★★★★☆ acting
★★★★☆ actors/casting
★★★★☆ story
★★★★☆ music/sound effect
★★★★☆ direction/composition
★★★★☆ overall

movie: objectified | director: gary hustwit | release: 2009

2010.01.17